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Podcast: Talking User Acquisition at Skyscanner with Remerge
I joined Remerge's Apptivate podcast to talk through how Skyscanner approaches app growth — covering SKAN, creative testing, and privacy-first measurement.
First time on a podcast and yes, I was nervous.
Last year I joined Remerge’s Apptivate podcast to talk through how Skyscanner approaches app growth, covering SKAN, creative testing, and the realities of measuring performance in a privacy-first world. Not my comfort zone, but hopefully worth a listen.